Mastering the New Lead Generation Landscape in 2026

The way contractors are being found online is constantly evolving, and today’s digital landscape is at the forefront of a new shift driven by AI-powered search. The contractors who recognize and adapt to this change early will be best positioned for growth in 2026 and beyond.

In this webinar, presented by Lansing Building Products and Socius Marketing, we will break down what the next phase of digital discovery looks like and how contractors can build a modern marketing approach that supports long-term growth.

We will discuss how AI-powered search is changing visibility and conversions, why relying on one lead source is increasingly risky, and how a diversified marketing mix creates stability as buyer behavior continues to evolve. Attendees will walk away with practical insights for aligning channels, strategy, and investment to capture demand more predictably.

You’ll discover how to:

• Build a 2026 marketing strategy for AI-driven search and modern buyer behavior
• Expand lead generation across multiple digital and emerging channels
• Leverage AI-influenced search opportunities as a high-intent, FREE source of leads
• Protect lead quality while reducing dependence on any single platform or provider

This webinar is built specifically for Lansing contractors who want a clear, actionable path forward, combining proven digital fundamentals with forward-looking strategy to drive consistent, sustainable growth in the years ahead.